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1

Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions

Bharadwaj, Sundar G., Varadarajan, P. Rajan, Fahy, John

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 1.09 MB

english, 1993

2

An Analysis of the Market Share-Profitability Relationship

David M. Szymanski, Sundar G. Bharadwaj and P. Rajan Varadarajan

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 751 KB

english, 1993

3

Advances in strategic marketing and the advancement of the marketing discipline: the promise of theory

Varadarajan, Rajan

Journal:

Journal of Marketing Management

Year:

2017

Language:

english

File:

PDF, 1.23 MB

english, 2017

4

The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing

Zeithaml, Valarie A., “Rajan” Varadarajan, P., Zeithaml, Carl P.

Journal:

European Journal of Marketing

Year:

1988

Language:

english

File:

PDF, 1.66 MB

english, 1988

5

[Review of Marketing Research] Innovation and Strategy Volume 15 || Assessing the Relative Impact of Major Sources of Innovation on the Brand Equity of a Firm

Varadarajan, Rajan, Jayachandran, Satish

Year:

2018

Language:

english

File:

PDF, 477 KB

english, 2018

6

Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations

Rajan Varadarajan

Journal:

Business Horizons

Year:

2009

Language:

english

File:

PDF, 144 KB

english, 2009

7

Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

P. Rajan Varadarajan and Anil Menon

Journal:

Journal of Marketing

Year:

1988

Language:

english

File:

PDF, 595 KB

english, 1988

8

Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

Szymanski, David M., Bharadwaj, Sundar G., Varadarajan, P. Rajan

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 1.18 MB

english, 1993

9

First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions

Roger A. Kerin, P. Rajan Varadarajan and Robert A. Peterson

Journal:

Journal of Marketing

Year:

1992

Language:

english

File:

PDF, 777 KB

english, 1992

10

The trials of imperialism: Radhabinod Pal's dissent at the Tokyo tribunal

Varadarajan, L.

Journal:

European Journal of International Relations

Year:

2015

Language:

english

File:

PDF, 414 KB

english, 2015

11

Strategic Adaptability and Firm Performance: A Market-Contingent Perspective

Daryl O. McKee, P. Rajan Varadarajan and William M. Pride

Journal:

Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 551 KB

english, 1989

12

Assembly and repair of eye-to-brain connections

Varadarajan, Supraja G, Huberman, Andrew D

Journal:

Current Opinion in Neurobiology

Year:

2018

Language:

english

File:

PDF, 1.45 MB

english, 2018

13

Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises

Rajan Varadarajan

Journal:

Journal of the Academy of Marketing Science

Year:

2010

Language:

english

File:

PDF, 322 KB

english, 2010

14

Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives

P. "Rajan" Varadarajan

Journal:

Journal of Marketing

Year:

1986

Language:

english

File:

PDF, 454 KB

english, 1986

15

A Commentary on “Transformative Marketing: The Next 20 Years”

Varadarajan, Rajan

Journal:

Journal of Marketing

Year:

2018

Language:

english

File:

PDF, 482 KB

english, 2018

16

Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy

Varadarajan, P. Rajan, Jayachandran, Satish, White, J. Chris

Journal:

Journal of Marketing

Year:

2001

Language:

english

File:

PDF, 127 KB

english, 2001

17

[Graduate Texts in Mathematics] Lie Groups, Lie Algebras, and Their Representations Volume 102 ||

Varadarajan, V. S.

Year:

1984

Language:

english

File:

PDF, 38.81 MB

english, 1984

18

A Model of Marketing Knowledge Use within Firms

A. Menon, P. R. Varadarajan

Journal:

Journal of Marketing

Year:

1992

Language:

english

File:

PDF, 691 KB

english, 1992

19

Research on corporate diversification: A synthesis

Vasudevan Ramanujam, P. Varadarajan

Journal:

Strategic Management Journal

Year:

1989

Language:

english

File:

PDF, 2.38 MB

english, 1989

20

Study of formal triangular matrix rings

Haghany, A., Varadarajan, K.

Journal:

Communications in Algebra

Year:

1999

Language:

english

File:

PDF, 819 KB

english, 1999

21

Constructivism, Identity and Neoliberal (In)security

Latha Varadarajan

Journal:

Review of International Studies

Year:

2004

Language:

english

File:

PDF, 3.18 MB

english, 2004

22

More on "Marketing Strategy and Differential Advantage"

A. Parasuraman and P. Varadarajan

Journal:

Journal of Marketing

Year:

1985

Language:

english

File:

PDF, 254 KB

english, 1985

23

[Review of Marketing Research] Innovation and Strategy Volume 15 || Design, Emotions, and Willingness to Pay

Varadarajan, Rajan, Jayachandran, Satish

Year:

2018

Language:

english

File:

PDF, 308 KB

english, 2018

24

The sustainable growth model: A tool for evaluating the financial feasibility of market share strategies

Poondi Varadarajan

Journal:

Strategic Management Journal

Year:

1983

Language:

english

File:

PDF, 963 KB

english, 1983

25

Traditions of indigenous navigation in Gujarat

Varadarajan, Lotika

Journal:

South Asia Journal of South Asian Studies

Year:

1980

Language:

english

File:

PDF, 557 KB

english, 1980

26

Strategic alliances: A synthesis of conceptual foundations

P. Rajan Varadarajan, Margaret H. Cunningham

Journal:

Journal of the Academy of Marketing Science

Year:

1995

Language:

english

File:

PDF, 2.16 MB

english, 1995

27

Special Issue: Asian Studies in Honour of Professor Charles Boxer || Silk in Northeastern and Eastern India: The Indigenous Tradition

Lotika Varadarajan

Journal:

Modern Asian Studies

Year:

1988

Language:

english

File:

PDF, 1.25 MB

english, 1988

28

Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation

Varadarajan, Rajan

Journal:

Journal of the Academy of Marketing Science

Year:

2017

Language:

english

File:

PDF, 617 KB

english, 2017

29

Symbiotic Marketing Revisited

P. "Rajan" Varadarajan and Daniel Rajaratnam

Journal:

Journal of Marketing

Year:

1986

Language:

english

File:

PDF, 498 KB

english, 1986

30

Product Diversity and Firm Performance: An Empirical Investigation

P. "Rajan" Varadarajan

Journal:

Journal of Marketing

Year:

1986

Language:

english

File:

PDF, 576 KB

english, 1986

31

Euler and his work on infinite series

Varadarajan, V. S.

Journal:

Bulletin of the American Mathematical Society

Year:

2007

Language:

english

File:

PDF, 248 KB

english, 2007

32

Prediction of cardiovascular risk factors from retinal fundus photographs via deep learning

Poplin, Ryan, Varadarajan, Avinash V., Blumer, Katy, Liu, Yun, McConnell, Michael V., Corrado, Greg S., Peng, Lily, Webster, Dale R.

Journal:

Nature Biomedical Engineering

Year:

2018

Language:

english

File:

PDF, 1.33 MB

english, 2018

33

Deep Learning for Predicting Refractive Error From Retinal Fundus Images

Varadarajan, Avinash V., Poplin, Ryan, Blumer, Katy, Angermueller, Christof, Ledsam, Joe, Chopra, Reena, Keane, Pearse A., Corrado, Greg S., Peng, Lily, Webster, Dale R.

Journal:

Investigative Opthalmology & Visual Science

Year:

2018

Language:

english

File:

PDF, 567 KB

english, 2018

34

An Analysis of the Market Share-Profitability Relationship

Szymanski, David M., Bharadwaj, Sundar G., Varadarajan, P. Rajan

Journal:

Journal of Marketing

Year:

1993

File:

PDF, 2.12 MB

1993

35

From the Editor: Reflections on Research and Publishing

Varadarajan, P. Rajan

Journal:

Journal of Marketing

Year:

1996

Language:

english

File:

PDF, 708 KB

english, 1996

36

Probability in physics and a theorem on simultaneous observability

V. S. Varadarajan

Journal:

Communications on Pure and Applied Mathematics

Year:

1962

Language:

english

File:

PDF, 1.74 MB

english, 1962

37

An objective function for vertically partitioning relations in distributed databases and its analysis

Sharma Chakravarthy, Jaykumar Muthuraj, Ravi Varadarajan, Shamkant B. Navathe

Journal:

Distributed and Parallel Databases

Year:

1994

Language:

english

File:

PDF, 1.31 MB

english, 1994

38

Marketing strategy and the internet: An organizing framework

P. Rajan Varadarajan, Manjit S. Yadav

Journal:

Journal of the Academy of Marketing Science

Year:

2002

Language:

english

File:

PDF, 1.75 MB

english, 2002

39

Retailing Innovations in a Globalizing Retail Market Environment

Werner Reinartz, Benedict Dellaert, Manfred Krafft, V. Kumar, Rajan Varadarajan

Journal:

Journal of Retailing

Year:

2011

Language:

english

File:

PDF, 221 KB

english, 2011

40

Constitutive Modeling of a Schistose Rock in the Himalaya

Varadarajan, A., Sharma, K. G., Desai, C. S., Hashemi, M.

Journal:

International Journal of Geomechanics

Year:

2001

Language:

english

File:

PDF, 775 KB

english, 2001

41

Market Situation Interpretation and Response:The Role of Cognitive Style, Organizational Culture, and Information Use

White, J. Chris, Varadarajan, P. Rajan, Dacin, Peter A.

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 181 KB

english, 2003

42

Analysis of a Powerhouse Cavern in the Himalaya

Varadarajan, A., Sharma, K. G., Desai, C. S., Hashemi, M.

Journal:

International Journal of Geomechanics

Year:

2001

Language:

english

File:

PDF, 519 KB

english, 2001

43

Sustainable textile dyeing processes

G. Varadarajan, P. Venkatachalam

Journal:

Environmental Chemistry Letters

Year:

2016

Language:

english

File:

PDF, 456 KB

english, 2016

44

The PIMS Principles: Linking Strategy to Performanceby Robert D. Buzzell; Bradley T. Gale

Review by: P. "Rajan" Varadarajan

Journal:

Journal of Marketing

Year:

1989

Language:

english

File:

PDF, 248 KB

english, 1989

45

50 Years of the National Institute of Design 1961–2011

Varadarajan, Soumitri

Journal:

Journal of Design History

Year:

2015

Language:

english

File:

PDF, 3.42 MB

english, 2015

46

Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy

P. Rajan Varadarajan, Satish Jayachandran and J. Chris White

Journal:

Journal of Marketing

Year:

2001

Language:

english

File:

PDF, 3.19 MB

english, 2001

47

A Linearizing Digitizer for Wheatstone Bridge Based Signal Conditioning of Resistive Sensors

Ramanathan Nagarajan, Ponnalagu, George, Boby, Kumar, Varadarajan Jagadeesh

Journal:

IEEE Sensors Journal

Year:

2017

Language:

english

File:

PDF, 1.13 MB

english, 2017

48

Applying virtual reality model to green ironmaking industry and education: ‘a case study of charcoal mini-blast furnace plant’

Vieira, Cláudio Batista, Seshadri, Varadarajan, Oliveira, Ricardo Augusto Rabelo, Reinhardt, Pablo, Calazans, Patrícia Moreira Procópio, Vieira Filho, José Batista

Journal:

Mineral Processing and Extractive Metallurgy

Year:

2017

Language:

english

File:

PDF, 3.01 MB

english, 2017

49

Product Portfolio Analysis and Market Share Objectives: An Exposition of Certain Underlying Relationships

Varadarajan, P. R.

Journal:

Journal of the Academy of Marketing Science

Year:

1990

Language:

english

File:

PDF, 1.33 MB

english, 1990

50

An Efficient Digital Converter for a Non-Contact Inductive Displacement Sensor

Rana, Srinivas, George, Boby, Kumar, Varadarajan Jagadeesh

Journal:

IEEE Sensors Journal

Year:

2018

Language:

english

File:

PDF, 1.78 MB

english, 2018

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